Press & media kit
Everything a reporter or writer needs to cover YummyYucky in one place: the short version, the facts, quotable lines, screenshots, and brand assets. Questions or a request we have not covered? Reach us at the media contact below.
The short version
YummyYucky is a privacy-first baby app that keeps the whole feeding day, bites, bottles, naps, and diapers, in one calm, shared place, from newborn through starting solids. It pairs whole-day tracking with a free allergen watch, a library of 900+ foods from around the world, caregiver sharing, and diaper-price tools that help families spend less. It is funded by subscriptions, not by advertising or the sale of family data.
Fast facts
- What it is
- A whole-day baby tracker and starting-solids guide (feeds, sleep, diapers, first foods, allergen watch).
- Platforms
- iPhone, Android, and web. One account works across all three.
- Price
- Free to start. YummyYucky Plus is $12/month or $99/year, purchased on the web.
- Library
- 900+ foods with prep, choking, and allergen notes, plus 107 in-depth guides.
- Founder
- Nancy Nash
- Headquarters
- Murrieta, California
- Founded
- 2026
- Business model
- Subscription-supported. No ad trackers, no data brokers, does not sell family data.
- Website
- yummyyuc.ky
Story angles
A few threads worth pulling, depending on your beat:
- Privacy without the catch. Parenting apps run on all kinds of business models. YummyYucky is parent-funded on purpose, so a child's feeding history, photos, and reactions are never an advertising product.
- First foods beyond avocado and oatmeal. The food library includes dishes and ingredients often left out of mainstream baby-feeding resources, from cassava and taro to callaloo, congee, and plantain, so families do not have to abandon the foods they actually eat.
- The whole day, not just the food. Feeds, sleep, and diapers live next to solids, so patterns show, the diaper that followed the beets, the nap that ran long, the week the bottles crept up.
- Groceries as a feature. Diaper tools count down the current supply and separate the checkout price from the effective price after discounts, gift cards, or conditions, so a "deal" is only called a deal when it truly is one.
Quotes
Attributable to Nancy Nash, founder of YummyYucky.
Parents are expected to remember when the baby last ate, how long they slept, which foods they have tried, what happened after a possible reaction, and whether the diapers in the closet will last another week. YummyYucky gives the whole caregiving family one calm, shared place to hold all of it.
Families should not have to trade away intimate information about their children to use a helpful parenting tool. Our customers fund the product. Their baby's feeding history, photographs, reactions, and care logs are not an advertising product.
Starting solids should not require families to abandon the foods they actually eat. Parents should be able to find avocado and oatmeal, but also cassava, taro, callaloo, congee, plantain, and foods connected to their own families and cultures.
Screenshots
Tap any screenshot to open the full-resolution file. Please credit YummyYucky.
Brand assets
The logo mark and social card. Please do not alter or recolor them.
How we source our guidance
YummyYucky publishes its editorial and medical policy and identifies the sources used in its educational materials. Guidance is based on mainstream pediatric recommendations from bodies such as the American Academy of Pediatrics, the CDC, and the NHS, and general information is clearly labeled as distinct from individual medical advice.
About YummyYucky
YummyYucky is a privacy-first baby tracking and starting-solids platform based in Murrieta, California. The product brings feeds, sleep, diapers, caregiver collaboration, first foods, allergen tracking, preparation guidance, and baby-product savings tools into one shared experience. YummyYucky is subscription-supported and does not sell family data.
For reviewers
Covering YummyYucky? We'll set you up with free full access, keepsakes, guidance, and the price tools included, so you can test everything a family would. Email press@yummyyuc.ky and we'll send a Plus code. No install needed to start: YummyYucky runs right in your browser at yummyyuc.ky, or get it on the App Store and Google Play.
Download on theApp StoreGet it onGoogle Play
Media contact
Nancy Nash, Founder
press@yummyyuc.ky
yummyyuc.ky
See it for yourself
Track first bites and reactions, feeds, naps, and diapers, all in one place you can share with your pediatrician. Free to start.
Get the app